ye77 Privacy Policy
At ye77, protecting the personal information of every Filipino player is a core commitment — not an afterthought. This Privacy Policy explains exactly what data we collect, why we collect it, how it is used, and the rights you hold under Philippine law.
1. Overview & Scope
This Privacy Policy applies to all personal data collected and processed by ye77 ("we", "us", "our") in connection with the ye77 online gaming and sports betting platform accessible at ye77.bet and its related mobile-optimised services (collectively, the "ye77 Platform" or "Services").
This Policy covers all individuals who interact with the ye77 Platform, including registered Players, prospective Players who have commenced but not completed registration, and visitors who access the platform without registering. It applies regardless of whether you access ye77 from Metro Manila, Cebu, Davao, Quezon City, or any other location in the Philippines.
This Privacy Policy should be read together with the ye77 Terms & Conditions. In the event of any inconsistency between those documents on data privacy matters, this Privacy Policy shall prevail.
2. Data We Collect
ye77 collects personal data that is necessary, adequate, and limited to what is required to provide and improve our Services, comply with regulatory obligations, and protect the integrity of the platform. The categories of personal data we collect are set out in the table below.
| Category | Examples | Collection Method |
|---|---|---|
| Identity Data | Full legal name, date of birth, gender, government-issued ID number (e.g. Philippine National ID, passport, driver's license) | Registration form; KYC verification process |
| Contact Data | Email address, mobile number, residential address (barangay, city, province) | Registration form; account settings updates |
| Financial Data | GCash account reference, PayMaya account reference, bank account name and number (BPI, BDO, Metrobank), deposit and withdrawal transaction records | Deposit/withdrawal forms; payment provider callbacks |
| Gaming Activity Data | Game session logs, bet amounts and outcomes, game type preferences, sports markets wagered on, bonus claims and usage | Automatically recorded during platform use |
| Technical Data | IP address, device type, operating system, browser type and version, screen resolution, session timestamps, referral URL | Automatically collected via server logs and cookies |
| Communications Data | Live chat transcripts, support ticket records, email correspondence with ye77 support | Captured when you contact ye77 support |
| Responsible Gaming Data | Self-imposed deposit limits, cooling-off period activations, self-exclusion requests, session time alert preferences | Account settings; support communications |
2.1 Sensitive Personal Information
Under RA 10173, certain categories of data are classified as "sensitive personal information" and require heightened protection. ye77 may process the following sensitive personal information where strictly necessary:
- Government-issued ID numbers (for KYC and age verification purposes);
- Financial account information (for payment processing and AML compliance);
- Information regarding gambling behaviour that may indicate problem gambling tendencies (for responsible gaming purposes only, not shared with third parties for marketing).
3. How We Use Your Data
ye77 uses personal data collected from Filipino players for the following specific, legitimate purposes:
- Account Registration & Management: To create, maintain, and secure your ye77 Account, including verifying your identity and age (21+ requirement);
- Service Delivery: To enable access to slot games, live dealer tables, sports betting markets, bingo, and all other gaming services available on the ye77 Platform;
- Payment Processing: To process deposits via GCash, PayMaya, BPI, BDO, Metrobank, 7-Eleven, and Cebuana, and to fulfil withdrawal requests to your verified payment method;
- KYC & Identity Verification: To verify player identity and age in compliance with PAGCOR guidelines and Philippine anti-money laundering regulations (AMLA);
- Fraud Prevention & Platform Security: To detect, investigate, and prevent fraudulent activity, money laundering, bonus abuse, and other prohibited conduct as described in the ye77 Terms & Conditions;
- Responsible Gaming: To monitor gaming activity for signs of problem gambling and to action self-exclusion, deposit limit, and cooling-off period requests promptly;
- Customer Support: To respond to your enquiries, resolve disputes, and manage complaints through live chat and email support channels;
- Regulatory Compliance: To meet ye77's obligations under RA 10173, the AMLA, PAGCOR regulations, and other applicable Philippine laws;
- Platform Improvement: To analyse aggregated, anonymised usage data to improve the performance, stability, and user experience of the ye77 Platform;
- Marketing Communications: To send you relevant bonus offers, promotions, and platform updates — only where you have provided consent or where we have a legitimate interest and you have not opted out.
4. Legal Basis for Processing
ye77 processes your personal data on one or more of the following legal bases, as recognised under the Philippine Data Privacy Act of 2012:
| Processing Purpose | Legal Basis |
|---|---|
| Account registration, identity verification, service delivery | Performance of a contract to which you are a party |
| AML compliance, KYC, regulatory reporting | Compliance with a legal obligation applicable to ye77 |
| Fraud detection and platform security | Legitimate interests of ye77 (balanced against your rights and freedoms) |
| Responsible gaming monitoring | Legitimate interests; compliance with regulatory requirements |
| Marketing communications and personalisation | Your consent, which may be withdrawn at any time |
| Platform analytics and service improvement | Legitimate interests (data used only in anonymised, aggregated form) |
5. Data Sharing & Third Parties
ye77 does not sell, rent, or trade your personal data to third parties for their own marketing purposes. We share personal data only where necessary and only with the following categories of recipients:
5.1 Payment Service Providers
To process your deposits and withdrawals, ye77 shares relevant financial and identity data with authorised payment partners including GCash (Mynt), PayMaya (Voyager Innovations), BPI, BDO, Metrobank, and settlement partners for 7-Eleven and Cebuana Lhuillier transactions. All payment partners are contractually obligated to protect your data and are bound by their own regulatory obligations.
5.2 Game Content Providers
ye77 integrates games from licensed third-party providers including but not limited to Pragmatic Play, PG Soft, and Jili. These providers may receive anonymised session identifiers to facilitate game delivery. They do not receive your full personal profile.
5.3 KYC & Identity Verification Partners
To fulfil our age verification and AML obligations, ye77 may share identity documents and verification data with licensed KYC technology partners. These partners are bound by confidentiality agreements and Philippine data protection requirements.
5.4 Regulatory Authorities
ye77 may disclose personal data to PAGCOR, the Anti-Money Laundering Council (AMLC), the National Privacy Commission (NPC), or other competent Philippine government authorities where required by law or valid legal process, without prior notice to the Player where disclosure is legally required.
5.5 IT Infrastructure & Security Providers
ye77 uses trusted cloud infrastructure, cybersecurity, and analytics service providers to operate the platform securely. These providers act as data processors under binding contractual arrangements and are not permitted to use your data for their own purposes.
6. Cookies & Tracking Technologies
ye77 uses cookies and similar tracking technologies on the ye77 Platform to ensure functionality, enhance security, and improve your experience. The types of cookies we use are described below:
| Cookie Type | Purpose | Required? |
|---|---|---|
| Strictly Necessary | Maintaining your login session, remembering your language preferences, enabling secure page navigation | Yes — cannot be disabled |
| Functional | Remembering your preferred payment method, game display settings, and notification preferences | Optional |
| Analytics | Understanding how players navigate the platform (page views, session duration, feature usage) in aggregated, anonymised form | Optional |
| Security | Fraud detection, bot prevention, and suspicious session identification | Yes — cannot be disabled |
You may manage cookie preferences through your browser settings. Note that disabling certain functional or analytics cookies will not affect your ability to access ye77's core gaming services, though some personalisation features may be unavailable.
7. Data Retention
ye77 retains personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable Philippine law and regulatory guidance. The following general retention periods apply:
- Account and identity data: Retained for the duration of your active ye77 Account, plus a minimum of five (5) years following account closure, in accordance with AMLA record-keeping requirements;
- Financial transaction records: Retained for a minimum of five (5) years from the date of the transaction, as required under the AMLA and PAGCOR regulations;
- KYC documentation: Retained for a minimum of five (5) years following account closure or the end of the business relationship;
- Support communications: Retained for three (3) years from the date of the interaction, or longer if relevant to an ongoing dispute or regulatory matter;
- Marketing consent records: Retained until consent is withdrawn, plus one (1) year thereafter for compliance documentation purposes;
- Technical and analytics data: Typically retained in identifiable form for up to twelve (12) months, after which data is anonymised or deleted.
Following the expiry of applicable retention periods, personal data is securely deleted or anonymised in accordance with ye77's internal data lifecycle management procedures.
8. Data Security
ye77 implements a comprehensive set of technical and organisational security measures designed to protect your personal data against unauthorised access, disclosure, alteration, loss, or destruction. These measures include:
- SSL/TLS Encryption: All data transmitted between your device and the ye77 Platform is encrypted using industry-standard SSL/TLS protocols. Look for the padlock icon in your browser's address bar;
- Data Encryption at Rest: Sensitive personal data and financial records stored on ye77 servers are encrypted at rest using AES-256 encryption;
- Access Controls: Access to personal data within ye77 is restricted to authorised personnel who require access to perform their legitimate job functions, enforced through role-based access controls;
- Multi-Factor Authentication: ye77 supports multi-factor authentication (MFA) for Player accounts to reduce the risk of unauthorised account access;
- Regular Security Audits: ye77's platform and data handling practices undergo periodic security reviews and penetration testing by independent security professionals;
- Incident Response: ye77 maintains a data breach response procedure. In the event of a personal data breach affecting your rights and freedoms, ye77 will notify the NPC and affected Players in accordance with RA 10173 notification requirements.
9. Your Data Rights
As a data subject under the Philippine Data Privacy Act of 2012, you have the following rights in relation to your personal data held by ye77. These rights are not absolute and may be subject to limitations under applicable law, but ye77 is committed to honouring them in good faith.
- Right to be Informed: You have the right to be informed about how your personal data is collected, used, stored, and shared — which is the primary purpose of this Privacy Policy;
- Right of Access: You may request a copy of the personal data ye77 holds about you. ye77 will respond to verified access requests within a reasonable timeframe;
- Right to Rectification: If you believe that personal data ye77 holds about you is inaccurate or incomplete, you have the right to request correction. You may update many details directly in your Account settings;
- Right to Erasure (Right to be Forgotten): You may request the deletion of your personal data where it is no longer necessary for the purpose for which it was collected and where no legal obligation requires its retention. Note that regulatory retention obligations (e.g. AMLA) may preclude full deletion in certain cases;
- Right to Object: You have the right to object to the processing of your personal data for direct marketing purposes or processing based on legitimate interests. Where you object to marketing, ye77 will cease such processing immediately;
- Right to Data Portability: Where processing is based on consent or contract and is carried out by automated means, you may request a copy of your personal data in a structured, commonly used, machine-readable format;
- Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal;
- Right to Lodge a Complaint: If you believe ye77 has mishandled your personal data, you have the right to lodge a complaint with the National Privacy Commission (NPC) of the Philippines.
10. Minors & Age Restriction
The ye77 Platform is strictly intended for individuals who are at least 21 years of age, in compliance with Philippine gaming law and PAGCOR regulations. ye77 does not knowingly collect personal data from individuals under the age of 21.
If you are a parent or guardian and believe that a minor has registered or attempted to register a ye77 Account, please contact support immediately at [email protected]. ye77 takes all such reports seriously and will investigate promptly.
11. International Data Transfers
Some of ye77's third-party service providers — including cloud infrastructure providers and game content partners — may be located outside the Philippines. Where personal data is transferred to a country that does not provide an equivalent level of data protection to that afforded by RA 10173, ye77 will implement appropriate safeguards to protect your data, which may include:
- Binding contractual clauses that require overseas recipients to provide data protection standards equivalent to those required under Philippine law;
- Confirming that the recipient country has been assessed as providing adequate protection by the NPC or a comparable authority;
- Obtaining your explicit consent to the transfer where required.
By using the ye77 Platform, you acknowledge that your data may be transferred to and processed in jurisdictions outside the Philippines for the purposes described in this Policy, subject to the safeguards described above.
12. Amendments to This Privacy Policy
ye77 reserves the right to amend this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, or regulatory requirements. When material changes are made, ye77 will notify registered Players by posting a prominent notice on the platform and, where appropriate, by sending an email notification to your registered email address.
The "Effective Date" at the top of this Policy will be updated to reflect the date of the most recent revision. Your continued use of the ye77 Platform following the publication of a revised Privacy Policy constitutes your acceptance of the updated terms. If you do not accept the revised Policy, you should cease using the platform and may request Account closure in accordance with the ye77 Terms & Conditions.
13. Contact & Data Protection Officer
ye77 has appointed a Data Protection Officer (DPO) in accordance with the requirements of RA 10173. If you have any questions, concerns, or complaints regarding this Privacy Policy or the handling of your personal data, please contact the DPO using the details below:
- Data Protection Officer — ye77
- Email: [email protected] (plain text — not a clickable link)
- Subject Line: "Privacy Policy Enquiry" or "Data Rights Request"
- Live Chat: Available 24/7 directly through the ye77 Platform
- Response Time: ye77 aims to acknowledge all privacy-related enquiries within 5 business days and to resolve them within 15 business days
If you are not satisfied with ye77's response to your data privacy concern, you have the right to escalate your complaint to the National Privacy Commission of the Philippines (NPC) through its official channels.
Last reviewed and updated: 1 January 2026. This Privacy Policy supersedes all previous versions of the ye77 Privacy Policy.
How ye77 Keeps Filipino Players' Data Safe
Here's a plain-language summary of the key data protection commitments ye77 makes to every registered Filipino player on the platform.
SSL Encryption on Every Connection
Every data exchange between your device and ye77.bet is protected by SSL/TLS encryption. Whether you're on mobile data in Manila or on Wi-Fi in Cebu, your information travels securely.
RA 10173 Compliant
ye77's data practices are fully aligned with the Philippine Data Privacy Act of 2012. We recognise the National Privacy Commission as our primary regulatory authority and comply with all NPC guidelines.
GCash & PayMaya Data Handled Responsibly
Financial data shared with GCash, PayMaya, BPI, BDO, and Metrobank for payment processing is governed by strict data processor agreements. We never sell your financial data to marketers.
No Data Selling — Ever
ye77 does not sell, rent, or trade your personal information to third-party advertisers or data brokers. Your ye77 data stays within ye77's ecosystem and its vetted service partners.
21+ Strict Age Enforcement
ye77 does not knowingly collect data from minors. If an underage registration is detected, the account is immediately suspended and the associated data is deleted in line with PAGCOR regulations.
Your Rights, Respected
Access, correct, delete, or export your data at any time. Withdraw marketing consent with a single click in Account settings. ye77 responds to data rights requests within 15 business days.